“The Hollow Carnival”

Archivio J.M. Ribot marks 10 years

“To represent a hollow and forcibly happy carnival, a theater of imposed colors and smiles, behind which subtle melancholy and profound dehumanization reign. The masks become a symbol of our everyday mask: that artificial identity we wear to adapt to a society that pushes us toward the illusion of constant consumption, making us believe we can buy an immediate, glossy, plastic happiness. In this scenario, joy is only a smooth, fragile surface. Beneath it lies a constant dissatisfaction, a void that grows the more we chase what does not belong to us. Obsession and the race for consumption and productivity distance us from the authentic values of life and slowly separate us from our true being: the self that exists without a mask, vulnerable, sincere, human. The carnival thus becomes an inverted ritual: not a moment of liberation, but a distorted reflection of a world that celebrates artifice and forgets substance. The masks, though glittering, are heavy; the smiles, though perfect, are sad; and behind every festive gesture, the fatigue of those who have forgotten their own face is visible. This concept seeks to capture the tension between what we show and what we are, between the noise of illusion and the silence of truth. It is an invitation to unmask ourselves, to recognize the emptiness of the contemporary carnival, and finally to return to our authentic identity. A poetic journey of unmasking, a return to the human, a breath that crosses the void and transforms it into truth. 

To celebrate the 10th anniversary of Archivio J.M. Ribot, we coined the word “Ribotism”, a bridge between irony and reality that narrates our journey and suggests a possible process of unmasking. Ribotism represents a return to tradition, craftsmanship, and the most natural and human values, beyond the trends of consumption, privileging quality, sustainability, and slow rhythms, to rediscover a dimension of living that intertwines thought, hands, and matter, bringing to light precious traces and memories of the past, preserving their essence while giving them a new identity and a renewed conceptual meaning.”